ll of our and your works are, of course, meant for your tomorrows audience. For us clientsatosfactory is just as important as usersatisfactory. For it is not the corporations who are going to use the websites, brochures or flyers, but the end users. So paying attention to their wishes is part of our job.

If our parents do not know how to program a videorecorder, then how are you going to expect them to find their way out on the net? They won't! They will hit the back button and they will find your competitor who is using a better and more userfriendly design, unless your interfacedesign is self-explaining.

f we need information on what specific people, specific customers think, we don't setup a boring database with general information that was gathered from a particular study made two years ago. We instead ask your clients personally. It is only then that we can truly listen to what their expectations are.

That is just why we think that a succesful website, for example, is one that sees the needs of real customer. It is then that we might feel our job is done properly...

At asterdesign we don't think of internet users or general guests. We think of individuals.