he History of, what is known today as, the corporate identity, dates back to Greece in ancient times.

The word "logo" means actually a name, symbol or trademark designed for easy recognition. The use of logos as trdemarks have existed as long as there have been traders and merchants. They can be traced back to the thirteenth century. They include masons marks, goldsmiths marks, paper makers watermarks and watermarks for the nobility, and printers marks.

What was needed then and what is needed now is legibility and good recognition value of one's work or craftsmanship, or what one has to sell.

Logos/logo design are the front line; the identity of a company, the very first presentation of the company. A well designed logo should tell a lot about the spirit of the company and the real price-quality ratio of the products.

Logos and logo design are vital. They strengthen the visual image of a company. A professionally designed logo/logo design is a must for anyone who has a business or product that they want to promote via any medium, such as the Internet.

oday, with the rise of the information age has seen similar rapid changes to logos and logo design. The abstract nature of many technologies, and the diversity of products and services sold by many businesses, has resulted in the need for new abstract logos.

It is the overcrowded world of commercial advertisings that seeks for the most simple yet beautiful markings so the audience can remember it easily.

At AsterDesign we know how to boost your companies' image.

"Un croquis vaut mieux qu’un long discours."
"A picture is worth a thousand words."
—Napoleon